Freelance Thoroughbred Racehorse Auctioneer

(sales in English, French, Dutch, German & Italian)


Thoroughbred Bloodstock Consultant - Evaluation (horses of all ages) - Yearling Inspection - Pedigree Analysis - Stock Assessment - Client Advice - Matings

Auctioneered At

Tattersalls Ltd (UK)
Tattersalls Ireland
BBAG (Germany)
Cape Thoroughbred Sales (South Africa)
Emirates Racing Authority (Dubai)
Hong Kong International Sale (Hong Kong)
SGA (Italia)
Ventes Osarus (France)
Ascot Sales (UK)
Agence Fences (France)
ABCOS (Australia)
Equimark (Vintage) Sales South Africa


European Horse Sales (Belgium)
Goffs Bloodstock Sales (Ireland)
Goffs (France)
Goresbridge Sales (Ireland)
L'Agence Francaise (Deauville)
Lightning Sale (Melbourne)
New Zealand Bloodstock (Karaka)
Umm Qarn Farm (Qatar)
Wm Inglis & Son (Australia)
Racing & Equestrian Club (Qatar)
TBA's of South Africa, Norway, Sweden, Denmark, Zimbabwe...

What They Say


Ringmaster Of The High Rollers

O'Kelly's job is to extract the best possible price for each horse he sells, on behalf of the vendor and the auctioneering firm which, of course, take a commission. He is loath to take particular credit for any spectacular gains, but there is little doubt that his articulate, personable, apparently effortless style makes it easy to spend money. It also belies the hours of homework put in beforehand. Selling a dream is easy if there is a wizard weaving the spell.


Sue Montgomery, The Independent on Sunday - 30 September 2001

Measuring Time Was Sold For 310,000gns

From 200,000gns it was left to John O'Kelly to persuade both sides to raise a few extra guineas, eventually leading to a price that confounded the aspirations of (vendors) Barry & Fiona Reilly.


Sales Talk, Carl Evan EBN - 27 October 2011

Sugar Ray Sold For 600,000gns

It was achieved thanks to the persuasive charms of O'Kelly, who gave a virtuoso performance - the applause, a feature seldom heard and rarely with such gusto, was deservedly focused on the circus ringmaster, the man with the gavel, who coaxed additional bids from Al Basti when his wink-bidding style seemed to have run dry.


Sales Talk, Carl Evan EBN - 29 October 2008